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the great advertising blog
the great advertising blog
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Where can I find a professional source of information about advertising strategy?
Question by Happiness seeker: Where can I find a professional source of information about advertising strategy?
Where can I find a professional source of information (web sites, blogs) about advertising strategy , including examples, analyses, case studies etc?
Issues like the relation between the strategic process and creative solutions, creative planning etc.
Best answer:
Answer by Helen N
Ask SCORE for Business Advice
Get free, confidential business advice from a business expert via email
http://www.score.org/index.html
Know better? Leave your own answer in the comments!
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Blog Advertising- Everything you need to know
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Consumer Advertising Law Blog
Consumer Advertising Law Blog
This blog provides commentary and news on developing legal issues in consumer marketing, advertising and promotional activities, including Federal Trade Commission and state attorney general developments, Lanham Act and consumer class-action litigation, as well as regulatory developments for the wide array of products and claims, including dietary supplements, ‘green’ claims, advertising to kids, privacy, pricing, ‘Made in U.S.A.’ and sweepstakes. The blog is produced by members of Arnold & Port
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Online Advertising For Less: When SEO and SEM Just Isn’t Enough
Online Advertising For Less: When SEO and SEM Just Isn’t Enough
Article by Wendy Montes de Oca, MBA
Using no cost online marketing tactics, like search engine marketing, search engine optimization, and social media marketing are all good strategies, but they’ll only get you so far. And they won’t create you the voluminous traffic needed to really see substantial results, fast.
Any successful online marketer will tell you, the key to a balanced marketing mix is having a variety of tactics that fit your budget and business objectives… from no cost SEO and SEM… to paid advertising with banner ads, blogs, text ads, display ads, newsletter sponsorships, email marketing and more.
Plain and simple: When you really want to increase your Web exposure… and sales… you need to cast a broader net using targeted online advertising.
But the question is, how do you leverage this powerful platform without spending a fortune?
The answer is learning the ‘insider secrets’ to buying online ads for less.
Below are some “must know’s” before doing your next online media buy or dealing with account executives:
The Art of the Online Ad DealIn the process of putting together your online media buy (or “insertion order” as the official agreement is referred to), you will be required to analyze many proposals from different website, blogs or ad networks. You’ll need to ascertain if the rate you are being quoted is cost effective and comparable to industry rates. This is where the “Media Tracking Matrix” spreadsheet comes in handy. I recommend sorting this sheet by ad rate, lowest to highest. So you can see instantly which contenders are out of budget or not.
Keep in mind that when online account ad executives start quoting you advertising rates, many drivers can influence that rate such as the following. And you should be aware of these factors in order to make sure you get the best possible ad rate:
Seasonality. Most Web traffic typically drops during summer months as well as major holidays. Use this knowledge to your advantage and try to get lower rates during these times. You can also pause your ad if it happens to be running during a holiday and have it turned back on after the holiday.
Exclusivity. Find out if your ad is get 100% of the rotations or is sharing that ad space with other advertisers. For instance, one banner ad on a website may rotate and have 5 different messages each time you refresh. This is known as being “fixed ad placement” or “shared ad placement”. If you’re told you have shared placement, find out how many actual impressions YOU will receive.
Site Targeting. Will your ad be ROS (run of site), by channel, by page? Typically, you can drill down your banner ad or advertising message down to a specific page. But the lower your drill the more you will pay for that targeting. The higher you go, the less you pay. ROS is the highest level, so it’s usually the cheapest. Next is usually ROC (run of channel), that is, running your ad within targeted sections of a site. Then there are also specific pages or demographic targeting. Your goals and budget will determine which placement is best for your needs.
Remnant Space. Check with the account executive to see if they have any remnant space (space that they’re having difficulty selling for any reason) or last minute specials. With more popular and high traffic websites, you can get some great deals on remnant space. Make sure to find out the Terms and Conditions.
Termination Right. Make sure your insertion order has a “termination right” or “out clause” (typically 24 – 48 hours). This way, if you see after a week your ad isn’t performing, and you tested other ads, you can end the campaign without penalty and only pay for impressions served.For more proven, powerful, and money saving ideas for online advertising as well as to boost your ad’s performance, visit http://www.precisionmarketingmedia.com/products.html. In Muscle Media: The Complete Guide to Buying Online Ads for Less, you’ll learn the tips and tricks to negotiating effective and cost-efficient online media buys. You’ll also learn…
-How to create a high-performing (low cost!) media plan-Proven techniques for developing powerful online ads-Best online ad networks (based on unbiased, hands on experience!)-Suggested media allocations for your online marketing mix-Marketing analysis and reporting tips-Media ‘cheat sheet’ with the critical questions you need to ask on your next media buy-Business negotiations 101 (and other tips) when dealing with online account executives-The top questions to ask when coordinating JV, affiliate or publishing ad swaps-The best free web tools for online advertising-And much more!
The key to a successful online media campaign is knowing what to buy, where to buy it, how to gauge performance, and ultimately how to get the best rate that suits your budget.
The big misconception by many marketers and small business owners alike is that media buying, whether it’s online or offline, is expensive.
That is not always the case — especially if you’re educated about the entire media buying process. So get informed and don’t be afraid to test online advertising. With the right ad in the right place… you’re poised for optimum results!
About the Author
Wendy Montes de Oca, MBA is president of Precision Marketing and Media, LLC as well as publisher of Precision Marketing newsletter. She has nearly 20 years of online and direct response marketing experience leading the efforts at many Fortune 500 companies and top publishers all over the United States. She is also a successful business consultant. For more information visit http://www.precisionmarketingmedia.com/products.html.
Create-up Promoting and advertising Approaches: 3 Critical Elements for Accomplishment
Create-up Promoting and advertising Approaches: 3 Critical Elements for Accomplishment
Article by Elbert Buck
Now for finest results you need to create an report 100 %.? There are some computer software apps that could modify it to fifteen or 30 % but for finest benefits you must usually have your content articles rewritten a hundred % – ie they use your current post as a guideline to rewrite a whole new a person.So let’s get to outsourcing an post rewriter.There are two areas you can do this – Odesk and Elance.To get started out you want to publish a task.Your description requirements to be as comprehensive as probable.? You require to clarify you want the content one hundred percent rewritten, not spun by some type of application.You’ll want to be supplied with samples of their do the job and also chat to them through message board or e mail to also see the top quality of their English.Also verify their consumer feedback, documents and degree of teaching or qualifications as this is essential.If you have a option of paying out by the hour or a a person time fee go the a single time fee selection, always.You’ll want to interview post writers when they utilize for your work.? You can do this by way of messages or emails.Make certain you also get samples of their operate.If you’ve not performed outsourcing before you could be astonished to learn that even though you might seek out your posts in three days your article rewriter doesn’t carry out as rapidly as you would like.? You then have a couple of selections open to you.1.? cancel the career, don’t pay out something and repost the work.2.? chase the guide rewriter up day-to-day to stick to up on the progress.three.? rewrite the articles or blog posts oneself.If you are utilizing post marketing to advertise your self, your internet site or your merchandise, there are 3 essential elements you ought to comprehend in advance of you hit the “submit” button. These are: branding, lead era, and marketing.1- BrandingIn the days of the wild west, in advance of men and women recognized that good fences make superior neighbors, cattle applied to roam freely across the plains. To make certain that no 1 stole their cows, ranchers would brand them with the ranch’s symbol, or logo. At selected times in the course of the 12 months, cowboys would go out and round up all the cattle for miles all around. They could then be herded back again to their residence ranch and sold, eaten or mated.Currently, the net is a bit like the wild west of days gone by. Ideas, ideas, stories and news wander all-around, commingling freely with other bits of digital info. For any individual attempting to make a residing on-line, it is a lot more critical than at any time to fix your brand on your personal perform. Why?A single of the clear answers is that you don’t want other folks to steal your do the job. An additional reply, even though, is that you want your customers and probable clients to begin to know you (and your company, products, and many others.) by way of your do the job.What this implies for report entrepreneurs is that just about every time you sit down to write, you need to make guaranteed you are undertaking the finest achievable task you can.
About the Author
I’m a freelance writer, editor, and site designer. Read my latest articles here:Are You an Guidebook Author or Rewriter?, Is Rewriting an Guide Copyright Infringement?
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Categories: Articles Tags: Accomplishment , Advertising, Approaches, Createup, Critical, elements, Promoting
“Advertising Business Online” What You Need to Know
http:/www.advertiseyourbizonline.com Advertising Business Blog For Branding Your business blog should be used not only to provide quality information on your product niche but also as a solid business advertising tool. Blogs have changed a lot over the last few years, and have evolved from being simply a content update library, to a strategically designed marketing platform. How does your business accomplish getting the maximum firepower out of your blogging efforts. It is essential that you learn how to brand your blog with your business niche, become known as the primary resource for good information, tips and tools to improve the success of using your product or service. I am going to assume that your domain name you have for your business blog is product or niche related for solid SEO tagging. Add your personal name to each blog post showing that you are the author of the information. This type of posturing readily identifies you as a leader to your audience, and sets the stage for relationship building. Your blog needs to have a subscription form inviting your prospects to register with your business for updates. Offer them something of value that is related to your product niche, like a specialized report, an e-book, free training or newsletter, in exchange for their contact information. Your blog becomes lead generating tool that consistently brings you new interested prospects. If you have a Mobile website you changes of gaining new local prospects is accelerated …
What are the free blogs who allows advertising? Beside Google.?
Question by Roland: What are the free blogs who allows advertising? Beside Google.?
I asked that question and was told that WordPress was ok but they don’t alllow advertising.
Best answer:
Answer by comps
Write articles about your website or ideas.
Submit your website for users to review, free!
Go to Famous Pages
http://famouspages.info
What do you think? Answer below!
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BlogAdMonkey.com is a blog review service that connects advertisers with bloggers willing to write paid posts about their services and products and increase website traffic.Kindle blogs are fully downloaded onto your Kindle so you can read them even when you’re not wirelessly connected. And unlike RSS readers which often only provide headlines, blogs on Kindle give you full text content and images, and are updated wirelessly throughout the day.
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How do you put double underlined advertising in a blog?
Question by Your Funeral Guy: How do you put double underlined advertising in a blog?
I have seen this done at different blog posts around the web.
Best answer:
Answer by bigmny4you
Those double underlined ads are called third party ads. Like Google Adsense. The most popular advertisers are Kontera and Infolinks.
Both are well established and reputable. The links are below.
Know better? Leave your own answer in the comments!
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Make Easy Money with Google: Using the AdSense Advertising Program
Make Easy Money with Google: Using the AdSense Advertising Program
Get your Web site to “show you the money” by using Google to draw more eyes–and wallets–to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you’ll learn all about Google’s AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people–Claude, Stef, and Anita–as they learn to create money-making blogs and Web sites. Through t
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